ScaryLarryPickles

client

ScaryLarryPickles

Type

Brand Identity, Packaging

year

2025

Selected projects

Selected Projects

Objective

To create a playful and memorable brand identity and packaging system for Scary Larry Pickles, a product concept centered around bold personality, humor, and shelf presence. The goal was to develop a visual identity that felt energetic, recognizable, and adaptable across packaging and promotional materials.

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What we've done

Brand identity development

Packaging design

Character illustration

Typography & label design

Visual system creation

Product mockup development

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Creative Process

Research: Explored product positioning, visual references, and packaging trends to establish a direction that felt fun, bold, and attention-grabbing.

Concept Development: Created multiple identity concepts focused on humor, illustration, and expressive typography to help build a strong product personality.

Illustration: Designed custom character artwork and supporting graphic elements used throughout the packaging system and brand applications.

Packaging System: Developed a cohesive visual identity that could extend consistently across labels, merchandise, and promotional materials.

Finalization: Prepared finalized packaging artwork and branded mockups to showcase the overall product experience.

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Results

The final identity system created a recognizable and personality-driven brand presence that translated effectively across packaging and visual applications.

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Conclusion

Through illustration, branding, and packaging design, I developed a playful and cohesive visual identity that helped bring the Scary Larry Pickles concept to life.