Beers of Ballard

client

4th Hill Games

Type

Packaging, Branding

year

2024

Selected projects

Selected Projects

Objective

To create a fully illustrated visual identity and game experience for Beers of Ballard, a locally produced board game inspired by Seattle’s Ballard neighborhood and brewery culture. The goal was to develop artwork and graphics that felt playful, recognizable, and deeply connected to the local community.

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What I've done

Visual identity development

Board game illustration

Packaging design

Typography & layout design

Card and game asset creation

Production-ready artwork preparation

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Creative Process

Research: Explored the culture, breweries, landmarks, and personality of the Ballard neighborhood to help shape the visual direction of the game.

Collaboration: Worked closely with the game designer throughout the development process to align gameplay, storytelling, and visual design.

Illustration: Created custom illustrations and graphic elements used throughout the game, including packaging, cards, and supporting assets.

Design System: Developed a cohesive visual language that carried consistently across every part of the game experience.

Finalization: Prepared final production-ready artwork for manufacturing, packaging, and retail distribution.

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Results

The final game successfully translated the personality of Ballard into an engaging visual experience and was produced and sold locally within the Seattle community.

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Conclusion

Through illustration, branding, and collaborative design, I helped create a distinctive board game experience that celebrated Ballard’s local culture while bringing personality and consistency to every aspect of the game.