Electric Bike NW

client

Electric Bikes NW

Type

Environmental

year

2024

Selected projects

Selected Projects

Objective

To create a bold and recognizable brand experience for a Seattle-based electric bike company focused on modern mobility and community engagement. The goal was to develop a visual identity system that could extend across the retail environment, marketing materials, and customer touchpoints.

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What we've done

Environmental graphics

Retail experience branding

Typography & messaging direction

Marketing collateral design

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Creative Process

Research: Explored the company’s audience, products, and brand personality to establish a visual direction that felt modern, approachable, and energetic.

Concept Development: Created multiple design directions focused on typography, scale, and environmental integration to help strengthen the in-store experience.

Identity System: Developed a cohesive visual system designed to work across signage, retail graphics, print materials, and digital applications.

Refinement: Refined the selected direction through layout adjustments, messaging hierarchy, and environmental applications to create a more unified brand presence.

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Results

The final visual system created a stronger and more immersive retail experience while helping establish a recognizable and consistent brand presence across marketing and environmental applications.

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Conclusion

Through branding, environmental graphics, and supporting collateral, I helped create a cohesive visual experience that reflected the company’s modern and community-focused approach to electric mobility.