Battle of the Bands

client

Mancini

Type

Brand Identity

year

2024

Selected projects

Selected Projects

Objective

To create a cohesive identity system for Battle of the Bands, an annual event designed to bring people together through music, energy, and community. The goal was to develop a visual direction that felt bold, memorable, and adaptable across digital and physical applications.

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What I've done

Identity system development

Event branding exploration

Typography selection & hierarchy

Marketing graphic design

Social and promotional assets

Visual consistency across event materials

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Creative Process

Research: Explored the tone, audience, and atmosphere of the event to establish a visual direction that felt energetic and approachable.

Concept Development: Created multiple design directions focused on typography, texture, and composition to capture the spirit of a live music event.

Design System: Built a flexible visual identity system that could extend across promotional graphics, digital materials, and event applications.

Refinement: Simplified and refined the selected direction to ensure consistency, readability, and strong visual impact.

Finalization: Delivered final assets and supporting graphics for use across the event’s promotional materials.

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Results

The final identity system established a recognizable visual presence for the annual event and created a cohesive look across marketing and promotional touchpoints.

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Conclusion

Through a focused and flexible design approach, I developed a visual identity system that helped give Battle of the Bands a strong and consistent presence while supporting the energy and personality of the event.